Colleagues from across the Fresca Group joined forces once again to celebrate GroceryAid Day 2026, raising awareness of the charity’s invaluable support for people working throughout the grocery industry.

Available 24 hours a day, seven days a week, GroceryAid provides practical, emotional and financial support to colleagues and their families when they need it most. GroceryAid Day offers a fantastic opportunity for Fresca businesses to recognise the charity’s impact and give something back through fundraising and awareness activities.

Teams across the Group got involved in Fresca’s annual GroceryAid Day Bake-Off, with colleagues generously donating homemade cakes, sweet treats and savoury snacks. Thanks to everyone’s support, the event raised more than £700 for this vital industry charity.

A huge thank you to everyone who baked, donated and took part in helping to support GroceryAid and the important work they do for our industry.