Your First Choice Produce Partner
We are category leaders in supplying fresh fruit, vegetables and salad crops to the UK’s major retailers and are a major operator within the competitive wholesale industry, supplying the hospitality, foodservice and cruise line sectors.
We add value by providing excellent quality produce, renowned product and agronomy expertise, varietal development, reliable customer service, cutting edge ripening facilities and industry leading packing and logistics solutions to our customers.
About Fresca Group
Fresca News
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Fresca Group AI Policy
Fresca Group AI Policy.
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Sustainability Initiative of the Year Award for Primafruit and Waitrose Foundation Bananas
Congratulations to the Primafruit team on winning the Sustainability Initiative of the Year award for their work on the Waitrose Foundation Bananas programme. The award recognises an innovative partnership that will see all Waitrose bananas co-labelled with the Waitrose Foundation and Fairtrade logos by the end of summer 2026. This first-of-its-kind collaboration ensures that every… Read More “Sustainability Initiative of the Year Award for Primafruit and Waitrose Foundation Bananas”
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Fresh Produce Journal Podcast Highlights Chris Mack Among Industry’s Most Influential Figures
Fresca Group Chairman Chris Mack has been recognised as one of the fresh produce sector’s most influential leaders in a recent Fresh Produce Journal (FPJ) podcast exploring the industry’s most impactful personalities. In the special feature, FPJ Editor Fred Searle and colleagues discuss the individuals who have made a significant contribution to the produce industry…. Read More “Fresh Produce Journal Podcast Highlights Chris Mack Among Industry’s Most Influential Figures”
