Investing in the future of fruit production
is an important part of our Fresca strategy
for the long term. Core product areas
such as grapes benefit enormously from
innovation and new variety developments.
Fresca Group is a partner in the
table grape breeding programme
of the Agricultural Research Organization,
Volcani Centre, in Israel.
Together with an international team we have
been working in collaboration to help fund and
direct the new variety work of the renowned Dr Avi Perl.
Grape Evolution Ltd was established in 2017; this business
has the European and North African commercial
rights to the new varieties from this breeding programme
and to some existing grape varieties already released
by ARO and in commercial production.