Fresca Group is delighted to announce that we have once again been awarded a Gold Award by GroceryAid for 2025, marking our third Gold recognition during our four-year partnership with the UK’s grocery industry charity.

The GroceryAid Awards celebrate organisations that go above and beyond in supporting GroceryAid’s vital work, which provides emotional, practical and financial assistance to grocery colleagues and their families across the sector.

The Gold Award is achieved by participating in a wide range of activities across GroceryAid’s key pillars of awareness, fundraising and engagement throughout the year. This includes championing GroceryAid’s support services and taking part in key industry events.

One of the most important dates in the calendar is GroceryAid Day. Every Fresca business gets involved, with each site staging an area to showcase information and resources highlighting how GroceryAid can support colleagues and their families.

Coordinated centrally, each year introduces a new theme and a fresh way to encourage engagement. In 2025, businesses created Instagram-style photobooths using the iconic GroceryAid rainbow as the colour scheme, sparking conversations and encouraging plenty of colleagues to get involved.

This continued recognition reflects our ongoing commitment to colleague wellbeing and to supporting our wider industry community. We are proud to stand alongside fellow industry partners in raising awareness of GroceryAid’s services and helping to fund vital support for colleagues when they need it most.